Wednesday, March 16, 2005

Bad Planning Can Be Fun

During as recent foray to the Canadian International Auto Show in Toronto I learned that even the giant automotive industry can have same momentary lapse of judgment that we mere mortals do.

It all began with the concept design competition setup. While perusing the designs I got a juvenile chuckle out of the fact that the "Woody" and "Hummer" concepts were placed beside one another. Talk about complementary product lines! In the defense of the layout there were many college students participating in the competition, so this may have been deliberate and done for the enjoyment of the juvenile and observant patrons.

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Later on I was astonished to see that Toyota had made an aggressive move into the truck market without realizing a truck is a cargo vehicle. According to Honda "The new Honda Ridgeline is loaded with truck essentials, like rough-road capability, durable, rigid construction and plenty of versatile cargo room.". By versatile cargo room I assume they mean the very small box can be used with the gate up or down because of all sorts of tie down rings. The box with the tailgate closed is a whopping 5 feet and open is only 6 1/2 feet. This is no good for a sheet of drywall (although they at least made it wide enough for one - you almost got it guys!). They decided to astonish us with it's awesome cargo ability by dangling an ATV out the back. I was impressed. No really. That was really brave of them!

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The biggest chuckle I got stemmed from the fact that I am a self proclaimed grammar geek. I love a poorly executed sign. In stepped Audi Canada to make sure I wasn't disappointed. Their slogan was actually a really good one - "Never Follow". Connoting their leading designs and desire to stay ahead of the pack. It's just a shame that the guy laying out the sign thought this would look good:

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I can't decide if Audi Canada is saying that if you follow them litigation will ensue or if it just is a bad idea to follow them. Maybe they had the Pinto designers behind their design and you really don't want to follow an Audi in case one cuts in front of you.


Blogger happyandblue2 said...

The Audi sign is hilarious. What were they thinking..

9:47:00 AM  
Blogger JODSTER said...

AAH.. funny signs...

10:06:00 AM  

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